Hand touching a clear glass surface against a neutral background

Consulting Services

Brand Strategy

Support for founders building clear, credible, and cohesive brands. If you are developing a new business or refining an existing one, this session gives structured direction on positioning, messaging, and early brand decisions.

1:1 video call ⟶

For Early-Stage Founders

Direction and structure for the brand you're building — personal or business

Consulting services by Lilia Ivanov, Founder LILIXIR & Co-Founder Impact'ELLE

Whether you're shaping your own name into a recognized voice, or building the architecture behind a company, this is strategic clarity before you invest in execution.

"A brand without direction is just a collection of good ideas. My work is giving those ideas structure — so every decision after this one is easier to make." - Lilia I.

The thinking behind every brand decision

For founders who've outgrown guesswork and need a documented strategic foundation — the reference point every future designer, copywriter, or hire can work from, so your brand stays coherent as it grows.

What this includes

Offer structure and pricing logic, customer journey mapping, messaging and tone of voice guidelines, and a prioritized roadmap of what to build first.

Structure that holds as you grow and add offers

For brands with multiple products, collections, or sub-offers that need a naming system and structural logic — so a growing catalog still feels like one coherent brand, not a pile of unrelated names.

What this includes

Naming architecture and collection systems, website and navigation structure, category ownership strategy, and guidance on how new offers should slot into the existing structure.

A brand your customers immediately understand

For product, service, or community-based businesses that need positioning and messaging that's actually distinct — not just decorated differently from competitors. This is the strategic layer beneath your visual identity.

What this includes

Category and competitive positioning, target audience definition, value proposition, and messaging pillars carried consistently across your website, product pages, and marketing.

Building a name people recognize and trust

For founders, consultants, and independent professionals whose personal name is becoming their business asset. We define how you're perceived, what you stand for, and how that shows up consistently — from a LinkedIn profile to a stage introduction.

What this includes

Personal positioning and point of view, tone of voice across public-facing channels, bio and introduction language, and a clear read on how to present yourself consistently across platforms without sounding manufactured.

Consultation Sessions

Session 01
Brand Discovery Session
A fit conversation for early-stage founders or those refining direction. This is where we get to know each other and clarify what you actually need.
- Your brand vision, goals, and challenges
- The scope of your project
- Timelines, budget, and sustainability considerations
- How my process aligns with your needs
BOOK YOUR SESSION ⟶
Session 02
Brand Strategy Session

A deeper working session for structured brand development. Any project work identified here is scoped and priced individually afterward.
- Positioning and differentiation
- Messaging and offer design
- Brand system and architecture direction
- A clear next-steps plan you can act on
BOOK YOUR SESSION ⟶