About Us

Our Story

LILIXIR is a proudly Canadian brand, rooted in the heart of Montreal, Quebec. We craft high-performance, plant-based skincare for conscious consumers who value luxury, efficacy, and sustainability in their beauty rituals.

Our name is a fusion of “Lily,” inspired by the elegant, resilient flower featured on Quebec’s flag, and “Elixir,” evoking a transformative beauty potion. Together, LILIXIR represents purity, botanical innovation, and timeless luxury, delivering products that nurture, protect, and enhance the skin’s natural vitality.

Our founder, Lilia Ivanov, is a certified expert in anti-aging, organic, and skincare formulations, testing, and preservation. Passionate about the power of nature’s essences, she carefully selects only the finest, purest ingredients for our complex formulations, designed to help skin adapt, thrive, and enhance its natural beauty.

“While immersing myself in the art of crafting organic skincare, I personally witnessed on my digitally fatigued skin the transformational benefits of pure plant-based ingredients combined with science-backed formulations. I created LILIXIR to bring the industry an honest, effortless, luxurious, high-performance, sustainable, and inclusive skincare experience. A beauty company must demonstrate that its existence serves a purpose — benefiting the environment, society, or fostering individual expression — and that purpose justifies its presence.”  - Lilia I., Founder & CEO

LILIXIR is built around a Climate-Adaptive Botanical Skincare philosophy, ensuring that every product supports the skin’s natural ability to respond to climate shifts, urban exposure, and lifestyle stressors. By combining plant-based wisdom with science-backed innovation, LILIXIR delivers a luxurious, high-performance skincare experience that is both effective and responsible.

Our Philosophy

We believe skincare should be proactive, intelligent, and adaptable. LILIXIR is built on four core principles:

• Adaptation over reaction

Skincare should anticipate the challenges your skin faces daily — pollution, weather changes, blue light, and lifestyle factors — rather than only addressing visible concerns.

• Botanical science with purpose

Every ingredient is selected for efficacy, safety, and sustainability. Our formulations harness the power of plants in holistic, scientifically-informed combinations.

• Luxury without compromise

Minimalist, elegant design and premium textures create a ritual that feels indulgent, yet every product is eco-conscious, cruelty-free, and responsibly sourced.

• Empowerment through transparency

We provide clear ingredient information, education, and guidance, helping customers understand how to care for their skin in a climate-adaptive way.

How LILIXIR Stands Out

We differentiate ourselves from other luxury skincare brands in several ways:

• Category Leadership: We are the first brand to define Climate-Adaptive Botanical Skincare, establishing the framework for how skincare can respond to cumulative stress and environmental factors.
• Science-Driven Formulations: Using botanical systems science, our products adapt to changing conditions and support long-term skin resilience.
• Sustainability in Every Step: From ingredient sourcing to packaging, we prioritize environmental responsibility without compromising luxury or performance.
• Personalized Approach: Our AI Skin Quiz creates routines tailored to individual needs, blending plant-based ingredients and Climate-Adaptive methodology.
• Multi-Sensory Experience: Minimalist textures, natural fragrances, and elegant packaging create a ritual that elevates self-care.

Our Climate-Adaptive Skincare Methodology

Unlike traditional skincare that reacts to visible issues, LILIXIR’s Climate-Adaptive approach anticipates your skin’s needs:

• Urban & Digital Protection: Antioxidant-rich botanicals shield skin from pollution and blue light.
• Environmental Responsiveness: Hydrates and restores balance across seasons, climates, and indoor/outdoor environments.
• Cumulative Stress Support: Addresses long-term environmental and lifestyle factors that impact skin health.
• All Skin Types & Tones: Formulations are inclusive, adaptable, and effective for everyone.

Learn more: Climate-Adaptive Botanical Skincare

What's different?

LILIXIR stands out in several significant ways, redefining beauty in the industry.

Our unwavering commitment to environmental sustainability shines through our "Each Bottle Plants a Tree" initiative. With each purchase, we plant a tree, contributing to reforestation and combating climate change. This reflects our dedication to preserving the planet while allowing customers to make a positive impact through their skincare routine.

Furthermore, LILIXIR goes above and beyond by incorporating braille on our packaging. This thoughtful inclusion ensures that individuals with visual impairments can independently access and understand product information. By prioritizing accessibility, LILIXIR embodies its commitment to inclusive beauty, extending beyond skincare to create products that cater to diverse needs.

Our products themselves stand out due to their natural, plant-based formulations. Focused on certified organic ingredients, our customers can trust that they're using skincare free from harsh chemicals and synthetic additives. LILIXIR's certification as cruelty-free and vegan aligns with the growing demand for ethical and animal-friendly beauty options.

By offering sustainable, science-backed innovations, LILIXIR takes a holistic approach to skincare, combining the best of nature, innovation, and conscious practices. With all our products proudly made in Quebec, Canada, we celebrate our roots while delivering exceptional quality to customers worldwide.

Build a Personalized Skincare Ritual

Every skin journey is unique. LILIXIR helps you create a Climate-Adaptive routine with our AI Skin Quiz, ensuring your products are tailored to your skin’s evolving needs.

Take the quiz: AI Skin Quiz

Sustainability & Social Impact

Our care extends beyond skin:

• Environmental Initiatives: Tree planting with every purchase, FSC-certified and recyclable packaging.
• Empowering Women: Supporting women through Impact’Elle programs, industry education, and community initiatives.
• Responsible Practices: All formulations are cruelty-free, plant-based, and ethically sourced.

Learn more: Sustainability & Impact

Signature Collections

Ageless Collection: Serums and oils formulated to maintain resilience, hydration, and vitality, helping skin adapt to stressors and age gracefully.
Explore: Ageless Collection

Gift Sets & Tools: Thoughtfully curated sets and wellness tools designed for an elevated self-care ritual.
Explore: Gift Sets

Awards & Recognition

LILIXIR has been recognized for innovation, sustainability, and excellence in the luxury skincare industry:

• Beauty Shortlist Awards Best Serums of 2024
• LILIXIR Sustainable Packaging Featured on Behance / Adobe
• Featured on Formula Botanica graduate showcases