PRESS RELEASE: Eco-Skincare Innovators Pioneering Sustainable Beauty in the Canadian Market

FOR IMMEDIATE RELEASE

Canadians have the opportunity to embrace environmentally conscious practices to maintain their personal grooming and beauty routines.

With the global organic self-care market expected to reach USD 44.77 billion by 2030, growing at a 9.4% CAGR from 2023 to 2030 (according to Grand View Research, 2023), organic products are gaining popularity among an increasing number of consumers.

This trend is driven by the growing global awareness of environmental issues.

The use of organically sourced ingredients in product formulations is expected to increase in the coming years, mirroring the trends observed in the consumption of skincare products. Sustainability continues to be a central theme in the beauty and personal care industry, with local brands striving to assist consumers in making well-informed and eco-friendly choices when it comes to personal care products.

The preferences of consumers spur the emergence of eco-focused small businesses

With ingredients taking the spotlight – with approximately 80 percent of Canadians occasionally examining labels – shoppers also closely assess packaging, production methods, and ecological impact. 

A significant number of Canadians are committed to waste reduction and environmental prioritization, presenting a valuable opportunity for businesses that harmonize product effectiveness with ethical principles, eliminating the need for concessions.

This phenomenon extends even to the growing small business sector of Canada, which is eager to establish itself in the market. 

"While immersing myself in the art of crafting organic skincare, I personally witnessed the transformative effects of blending pure plant-based ingredients with scientifically proven formulations on my "digitally fatigued skin". Customers want to know which products are better for the environment in addition to which ones work best on their skin. I created LILIXIR to bring the industry an honest, high-performance, sustainable and inclusive skincare experience. We believe that a beauty company needs to demonstrate that its existence serves a purpose that benefits the environment, society, or fostering individual expression and that this purpose justifies its existence”, mentioned Lilia Ivanov, founder & CEO of LILIXIR.

Eco-consciousness initiative: reforestation against climate change

The company's eco-conscious approach is visible in every facet of its operations, where a carefully curated collection of practices and principles has taken root. These are not just about safeguarding the environment but also nurturing the well-being of consumers.

"Our company's environmental commitment shines through the "Each Bottle Plants a Tree" initiative - every purchase sets the stage for a new tree to flourish, playing a part in reforestation efforts and the ongoing battle against climate change. That's why, we make efforts to reduce the impact on the environment throughout every step of our supply chain, from the procurement of raw materials to the packaging of the finished product in environmentally friendly materials", mentioned Lilia Ivanov, Founder & CEO of LILIXIR. 

The brand adopts an open and curious stance, dedicated to educating individuals about the possibilities of ingredients. Additionally, it includes braille on its packaging to support those with visual impairments. This focus on inclusivity is in harmony with their dedication to celebrating diverse beauty that transcends mere skin care.

Their products are now accessible worldwide through their online store. This small business, fueled by lofty ambitions, aspires to empower customers to make deliberate, well-informed choices while endeavoring to offer skincare that is both impactful and transformative.