Masterclass - Behind the Label: Understanding Ingredients, Claims & What Really Matters

Masterclass Overview

Date: November 22, 2025, 12:00 PM (new dates to be announced)
Location: Montreal, QC
Duration: 2–3 hours
Language: Offered in English and French (adapted to participants)

Join the Founder of LILIXIR — a Certified Organic Skincare Formulator — for an in-person masterclass designed to decode the often confusing world of “clean,” “natural,” and “green” beauty.

This session goes beyond trends and marketing language to explore how skincare products are truly formulated, how ingredients function on the skin, and how to evaluate safety, efficacy, and claims with clarity. Participants leave equipped to make informed decisions — and with a curated LILIXIR surprise gift.

1. Decoding Beauty Myths & Marketing Claims

The beauty industry is full of simplified narratives and misleading terminology. This session clarifies what these claims actually mean in formulation and skin science.

You will learn to critically evaluate statements such as:

• Natural is always better
• Preservatives are harmful
• Vegan means plant-based
• Skincare should be stored in the fridge
• Gender-specific skincare etc.

Understand how marketing language differs from formulation reality, and how to recognize products designed for performance and safety.

2. How to Choose Skincare Intelligently

Learn practical tools to select products based on skin needs rather than trends.

• How to read and interpret INCI ingredient lists
• Identifying potential allergens and sensitivities
• Understanding formulation synergy vs single “hero” ingredients
• Common ingredients to approach with caution — and why
• Do’s and Don’ts for building a routine etc.

This section provides a framework for making confident, informed skincare choices.

3. Skincare Safety & Evidence-Based Formulation

Safety is fundamental to skin health and product performance. This segment explains the scientific principles behind safe cosmetic formulation.

• Why cosmetic preservatives are essential for preventing microbial contamination
• Safe use and dilution of essential oils in skincare
• How misinformation and DIY trends can compromise skin health
• The importance of proper testing, documentation, and supplier standards

You will gain a clearer understanding of how responsible formulation protects both the skin and the integrity of a product.